A playful and eye-catching poster series that merges music, flavour, and energy into a point-of-sale experience.
Golden Gaytime – Advertising
Overview
This campaign was created as a conceptual advertising series for Golden Gaytime ice cream. The goal was to build an engaging Point-of-Sale visual system that conveys excitement and flavor — giving viewers a sensory “party” experience just by looking at the posters.
Using vibrant color palettes, swirled backgrounds, and musical elements, we linked the joyful energy of a party with the indulgent crunch of a Gaytime.
OuConcept & Approach
The key idea was to turn the product into a party — both visually and emotionally. Each poster uses a different colored swirl background to represent unique flavour tones. The ice cream bar morphs into various musical instruments (guitar, microphone, trumpet) to symbolize the idea of rhythm, fun, and celebration.
“Get the Party Started!”
We paired these visuals with the bold tagline:
“Get the Party Started!”
— positioning the product not just as dessert, but as the first bite of fun.
🍦 Ice cream as hero object (central composition)
🎸 Instrument fusion (Guitar, mic, trumpet = sound + taste)
🌈 Swirl backgrounds to suggest movement and flavour variety
✨ Textural crumbs for crunchiness and festive detail
📣 Tagline designed to amplify energy and call to action