ADS DESIGN
IDEAL LAB
"Starter Bites: Flavorful Advertising"
Small but impactful bites of creativity that capture attention and whet the appetite.
What’s up! We are Ideal Lab
For the submission of advertising projects, Monash MADA (Monash Art, Design and Architecture) has put together a temporary team of communication designers!
PROJECTS FOR….
1 | GOLDEN GAYTIME
POSTERS | GOLDEN GAYTIME ICECREAM
For this brief…….
In Point of Sale, our goal was to design a poster that would catch people's eyes, give them the feeling of a party in their mouths, and encourage them to purchase ice cream. As a result, we produced a three-color background that depicts a variety of flavours. The crunchy crumbs evoke a festive mood. Additionally, the tagline "Get The Party Started" responds to our strongest argument.
OUR STRATEGIES
What is the brand and product ?
The Streets confectionery company in Australia produces and sells Golden Gaytime, a well-liked ice cream snack that was first introduced in 1959. A timeless Australian classic, there's nothing quite like it. The product is distinctive and features a blend of flavours including vanilla ice cream, chocolate, toffee, and biscuit crumbs.
Who is the target audience?
Ages 15 to 25 are our target demographic for both men and women. young people in general. Younger people enjoy eating sweets because they release a hormone called joy that can lift their spirits.
What is the insight into their behaviour?
Our main idea was to use music to convey the party. We reasoned that a good party requires music, so we combined two concepts to create our final concept, which includes music instruments and ice cream.
What is the Single Most Persuasive Message (SMP)?
"Start the party" is our SMP. We want to convey how tasty and enjoyable our ice cream is. Additionally, we wanted the customers to savour the tantalising flavours of our offering and experience the taste of the party.
30 sec TV Commercials
2 | Who gives a crap
Who Gives A Crap is a feel good toilet paper from an Australian company, with offices in the UK and USA, whose social and environmental mission is integral to the project.
OUR CONCEPT
In this succinct, our idea is to persuade people that the environment needs to be protected. The natural world is changing, and we are entirely dependent on it. It gives us everything we need, including food, water, toilet paper, and other things.
We must protect the environment because it is the most valuable resource we have. As a result, we used the chainsaw, woodchipper, and crain as three examples of different machines in our posters. The 27,000 trees per day that these machines cut down cause significant environmental damage.
RATIONALES
We use wrapped paper because toilet paper is produced by cutting down trees, which is why we use it. Additionally, even if we are unable to accomplish great things, we can still do small things more effectively. We want our posters to clearly state that our main goal is to preserve toilet paper while also saving tree lives.
Our catchphrases, "Piss off, chainsaw," perfectly support this. "You woodchopper, f**k you!" Beat that crain! We decided to use a bold font for our slogan in order to draw attention to it and establish our idea. Our advertising voice is enduring, reliable, and creative. White background also makes our idea stand out and draws attention to it.
Overall, we should care for trees and the environment, and we should be hugging trees.
Behind the ADS
Demonstrating the idea that trees were cut down and toilet paper appeared are a chainsaw, a wood chipper, and a crain wrapped in toilet paper. Using a machine to demonstrate how it harms the environment and our forests.
We must come up with other ideas to preserve forests and tree life instead of doing this. Making toilet paper entirely out of recycled materials would be a great change for the world. These posters must therefore explain the need to preserve the earth and its trees.
IDEAL LAB
Monash | Caulfield East | Victoria 3145 | AUS
Members
Jay Park Seong Jin
Nigina Ubaydullaeva
Lettie Chan Ching Lam